Manuel
Fétu

Manuel Fétu

Senior Marketing Automation Manager

Welcome!

My primary objective as a Senior Marketing Automation Manager is to create vibrant and innovative strategies for company’s brands and services. Digital professional with over six years of progressive experience in interactive strategy for companies or agencies, I am ambitious, curious and willing to move ideas swiftly into action.
A few words to define me:

  • A logical mind with a practical approach
  • Interested in overcoming
  • Interested in innovative economic models
  • A good capacity to see things through to completion

Age : 33
Skype : elmanu...
Phone : +33 (0)6 89 74 56 86 / +44 (0)7 831 361 003
Email : manuel@adagio.company
Website : www.adagio.company (corporate)
Location : Paris 75015 - London E1, E3

Others Digitals Projects

Work Experience

  • 2015-2017
    Senior Marketing Automation Manager / Associate

    Adagio - Activates Growth

    CONSULTING & RECOMMANDATION ON MARKETING AUTOMATION FOR INTERNATIONAL COMPANIES
    * Financial Strategy (Business Plan)
    * Implementation of work methodologies, KPI
    * Team development and management
    * International Project Management
    * Development of Strategic Partnerships
    * Business Development
    * Expertise (Eloqua / Marketo / ExactTarget)

    Somes clients :

  • 2013-2015
    Associate / Founder

    Excuse My Web LTD - Digital Data Booster

    START-UP CREATION AND MANAGEMENT
    * Corporate Development and administration
    * Financial Strategy (Business Plan)
    * Implementation of work methodologies, KPI
    * Team development and management (6 persons)
    * International Project Management
    * Development of Strategic Partnerships
    * Conception, Realization & Promotion of Websites and Applications

    www.excusemyweb.com

    Somes clients :

  • 2012-2014
    Data Marketing Manager

    Actency - Web solutions / 100% Drupal agency

    MANAGEMENT OF DAILY EMAILING CAMPAIGNS IN 15 LANGUAGES WITH INTERNATIONAL CLIENTS
    * Building and Structuring the Emailing Department / Team Management (Technical and Marketing)
    * ELOQUA expertise development (Marketing Automation plateform of Oracle) and company's certification
    * Training and team support on several technical solutions : ELOQUA, Neolane, Campaign Monitor
    * Management of international accounts
    * Conception and implementation of work methodologies, KPI (Process, Project and financial dashboard, Quality)
    * Financial Management and reporting

  • 2010-2012
    Web Business Unit Manager

    Beverlyhills Editions - e-commerce / website edition & Database Animation

    TRAFIC STRATEGY RECOMMANDATION AND MANAGEMENT – OBJECTIVE 1 000 000 VISITORS MONTHLY
    * Team Management (Account Manager, Developpers, Sales, Designers, Seo, Community Manager) (25 persons)
    * Strategic recommendation : Trafic Objectives (Visitors, Page per View,…) + Benefits from Database
    * DataBase Animation : Partnerships with affiliation Plateforms and with our DataBase
    * Functionnal and Marketing increase of the Websites' results
    * Conception and implementation of work methodologies, KPI (Objective, Strong skills, analytics reporting)
    * Statistic Analysis
    * Development of Partnerships & Games Contest, Projects Management

  • 2009-2010
    Account Manager Internet Mobile

    Connecthings

    CONCEPTION OF A GEOLOCALISATION AND CONTEXTUALISATION PLATFORM FOR DYNAMIC CONTENT
    * Conception & Architectural modeling of a location and contextualized content
    * Writing of the functional specifications of the platform
    * Consulting and recommendation of the platform's evolution
    * Tender responses and design of innovative services (RFID, NFC, Flashcode, Datamatrix)
    * Innovating project Management

  • 2006-2007
    Business Development Marketing Mobile

    Publicis Dialog - Internet Mobile Marketing

    INTERNET MOBILE DEMOCRATISATION FOR PUBLICIS GROUP’S CLIENTS
    * Development of innovative Mobile Internet Services for Publicis Group's Clients
    * Budgets Management
    * Democratization of new technologies (QR code, Flashcode, Datamatrix – Internet Mobile)

  • 2003-2004
    Assistant marketing mobile

    Orange - Marketing Mobile

    MARKETING MOBILE PROJECT MANAGEMENT
    * Project Management for the Partnership Ligue 1 Football and Orange.
    * Managing SMS +, IVR, and Web activities
    * Statistics Reporting

Education

  • 2012-2013
    Master Marketing Automation

    ELOQUA

    PRODUCT & REVENUE PERFORMANCE MANAGEMENT –RPM-
    Certification Eloqua University (Online & Interactive Webcast based in London & Boston).

  • 2008-2009
    MASTER 2 STRATEGIC MANAGEMENT IN INNOVATION

    IAE - Institute of Business Adminsitration - (Bac +5)

    OPTION VENTURE CAPITAL
    Degree in partnership with INSA engineering school (National Institute of Applied Sciences).
    English & French curriculum

  • 2007-2008
    MASTER 2 DIGITAL PROJECTS MANAGEMENT

    University Paris 8 (Bac +5)

    and business intelligence specializing in new information and communication technologies, Bac +4, Co-accredited University of Paris VIII and Paris XIII.

  • 2002-2006
    MASTER MARKETING MANAGER

    ISCOM - Higher Institute of Communication - (Bac +4)

    Specializing in marketing innovation and business creation.



  • 2001-2002
    SCIENTIFIC BACCALAUREAT

    French High School graduation exam

    MATHEMATICS SPECIALITY
    Lycée Gerson, Paris XVI

Contact